It is learned that kukai network has obtained the strategic investment of tencent, iQIYI and baidu, with a valuation of nearly 10 billion yuan. Up to now, kukai network has 34.84 million active users, with a daily life of 13 million, a daily startup number of 35 million, reaching 260 million person-times. The overall scale ranks first in the industry. In addition, the viewing time of users has also been greatly improved, effectively increasing user stickiness.
At the same time, based on the gradual youth of OTT users, the cool-open network can reach high-quality users systematically. Due to User groups is more exquisite quality and consumption demand, on the acceptance of the relevant information and the conversion rate is higher, the willingness to spend for luxuries, so cool open network can bring higher ARPU for brand (Average revenue Per User, the Average revenue Per User, it consists of a consumer groups consumption amount divided by the total number of) value, conversion rate, for customers bring more users to improve the value of the brand advertising OTT end.
As the user scale becomes increasingly large, OTT brings rich experience but also has hidden risks. "security" has become the topic that users are most concerned about. Through independent research and development, kukai network has developed a security system that meets the technical standards of the general administration TVOS2.0, and obtained the security certification of the ministry of public security level 3, effectively guaranteeing the security of the system. At the same time, the system supports dvb-c standards, is compatible with mainstream CA smart CARDS, and has the ability to continuously update and customize services. In addition, kukai network has developed a big data operation support system, which can treat every user as an independent individual, provide targeted services, and transform various TV and on-demand services from blind promotion to accurate promotion.
It is reported that the cool open network has 13 mature OTT advertising forms, which can comprehensively cover the user trajectory. Starting from this year's Spring Festival, the website of kukai, with the living room carnival as the entrance, has attracted more than 300 advertisers around the Spring Festival, the 30th anniversary of skyworth, 618, World Cup and qixi festival, which has gained over 2 billion exposure and been fully recognized by the advertising industry market. It can even be said that kukai network has become the industry's only unicorn enterprises.
Nowadays, OTT market is gradually mature and advertising forms are more diversified. More and more advertisers are focusing their attention on this industry to jointly promote the healthy development of OTT industry. The kukai network will dig into OTT advertising space resources in depth and combine such resources with other information consumption applications based on the living-room Internet, such as e-commerce, activities and content consumption, so as to build an increasingly rich scene for brands and users and provide more valuable services for more brands and users.
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